The founder
Why AJ built the firm he couldn't hire.
AJ Hosenfeld spent a decade inside the kinds of firms he'd never hire as a client. The ones where your return sits in a stack, where "your CPA" means the associate two desks over, where the partner you met during onboarding is the partner you never speak to again.
In 2016, he started RiverRidge to run the other way — a firm-wide commitment to staying small, a flat monthly retainer for every client, and a standing promise to call growth-oriented owners before April, not after. Not a growth target, a ceiling. Because the only way to keep the promise of personal service is to never take on more than you can serve well.
"I'd rather know twenty-five businesses well than three hundred by file number. That's the whole thesis."
CPA, State of Tennessee
10+ years in practice
Serving Tennessee statewide
Growth-oriented small businesses